Visa World Cup 2014
Client: Visa
Project: Visual Identity System and Guidelines
FIrm: Iconologic
Role: Lead Designer
Inspiration: The Universal Game
Client: Visa
Project: Visual Identity System and Guidelines
FIrm: Iconologic
Role: Lead Designer
Inspiration: The Universal Game
Visa needed a new look for The World Cup 2014 that reflected the international spirit of the Universal Game.
3D renders of fabric were used to create the unique flag elements in the system. The sky background was created using vector mesh artwork, to scale easily for large application.
Guidelines were created for the Confederate Cup 2014 to test the graphics on a smaller scale before the World Cup 2014 later that year.