Original Baby Identity

Original Baby

Packaging design for Peruvian Chocolatier, Death by Xoko.

Original Baby Identity

Original Baby Identity

Original Baby needed an identity system that felt modern, clean and fun, while reflecting their mission to teach students through play.

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 O-is-for characters became the inspiration for the identity system, encouraging kids to participate and use their imaginations.

O-is-for characters became the inspiration for the identity system, encouraging kids to participate and use their imaginations.

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 System graphics were applied to a Squarespace platform. The project and backend of the website were then handed to the client to manage independently.

System graphics were applied to a Squarespace platform. The project and backend of the website were then handed to the client to manage independently.

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