Non profit Clean Earth Oysters had a simple, great product idea, focused on helping individuals make a big environmental impact, by cleaning the southern coastal waters one household at a time.
After designing and manufacturing a better oysterbed, which could increase the number of oysters in coastal estuaries, Clean Earth Oysters needed a brand that shared their mission to save the planet.
CEO needed an identity that educated the consumer, without being too heady. The result was a brand that embraced the science with a sense of humor and puns.
The logo is comprised of two oyster shell shapes whose negative space form North and South America.