Dr. Lober needed a fresh brand focused on wellness with a high end feel to launch his new plastic surgery practice. The client wanted to push the brand away from the expected super retouched sexy stock images of competing practices to present a wellness philosophy that centered the beauty of a life well balanced.
Plastic Surgeon Stephen Lober needed a fresh brand for his new practice that promoted his unique approach to natural wellness and beauty.
The practice logo draws inspiration from symmetrical yoga and meditation symbols. The client wanted a balanced symbol that stood out from it’s competitors, by looking both luxurious and spa-like.
Working with photographer Jamie Hopper, we shot original brand images featuring natural looking models in outdoor settings.
The new identity system was applied to clean, modern and easy to maintain Squarespace template. The Squarespace platform allows for regular updates without relying on a developer.
Using facts and philosophy from Dr. Lober’s books, our team worked to create a friendly and informative field guide to wellness. This print piece is a useful welcome tool for new patients, but also a guide to success and following the practice philosophy. New Wellness Keys graphics like icons and illustrations were created to compliment the larger Practice identity system.
An infographic was created to show how wellness and beauty are just one part of a bigger picture of healthy.
Nutrition combined with words of encouragement help a patient to stay on track, even when things get tough.